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Influence - Science and Practice by Robert Cialdini


Nudge - by Richard Thaler and Cass Sunstein


Moments of Truth by Jan Carlzon


 Appreciative Inquiry and has been taught at Case Western Reserve University


Are We "Bowling Alone" and Does it Matter by Mark Chaves


Internal Branding - Aligning Members Around Your Brand


PowerPoint Presentations





The Evolution of the Logos of Well Know Brands


Commercials on YouTube

Coca-Cola -

I would like to teach the world to sing

Mean Joe Green


Highest Ranked Service Brands